| 1. |
Getting to the right part of the site.
|
Very easy |
3 2 1 0 1 2 3
|
Very hard |
| 2. |
Quality of information.
|
Very good |
3 2 1 0 1 2 3
|
Very poor |
| 3. |
It is easy to read the text.
|
Very easy |
3 2 1 0 1 2 3
|
Very hard |
| 4. |
The site's local search facility (if available and used).
|
Very good |
3 2 1 0 1 2 3
|
Very poor |
| 5. |
Appearance of site, including colours and graphics.
|
Very good |
3 2 1 0 1 2 3
|
Very poor |
| 6. |
Consistency of site.
|
Very consistent |
3 2 1 0 1 2 3
|
Very inconsistent |
| 7. |
Speed of pages displaying.
|
Very fast |
3 2 1 0 1 2 3
|
Very slow |
| 8. |
This site cares about my satisfaction as a customer.
|
Very much |
3 2 1 0 1 2 3
|
Not at all |
| 9. |
How relevant are the products/information on this site to you?
|
Very relevant
|
3 2 1 0 1 2 3
|
Not relevant at all
|
| 10. |
Overall impression of the web site.
|
Very good |
3 2 1 0 1 2 3
|
Very bad |
| 11. |
Do you consider this site to be trustworthy?
|
Definitely |
3 2 1 0 1 2 3
|
Not all all |
| 12. |
How likely are you to return to this site later?
|
Definitely |
3 2 1 0 1 2 3
|
Never |
| 13. |
Would you recommend this site to a friend or colleague?
|
Definitely |
3 2 1 0 1 2 3
|
Never |
| 14. |
Do you think the online shop has a wide assortment of items?
|
Yes, very much |
3 2 1 0 1 2 3
|
No, not at all |
| 15. |
How difficult is it to find an specific item in the shop?
|
Very easy |
3 2 1 0 1 2 3
|
Very hard |